PACCAR Australia, parent company of DAF Trucks Australia, has launched the new DAF website. DAF’s integrated campaign message ‘Do the Math, Buy a DAF’ design elements have been the foundation for the new website that is modern, clean and provides visitors with an engaging experience.
By taking a fresh and coordinated approach, DAF has created a clear connection between all of its assets while maintaining its brand position in a fresh and responsive environment.
The new site reflects the brand platform DAF Trucks Australia has been promoting in 2017. The site has been designed to provide the ultimate user experience with improved navigation and functionality, allowing visitors to access product information and videos with the option to share information across major social networking sites.
“DAF is a leading brand in Europe and the UK and we know the DAF product in Australia has so much to offer Australian truck drivers and buyers, and that’s why we are doing all we can to get this brand on more people’s shopping list,” said Rob Griffin, DAF General Sales Manager,
“The goal is to invite more people to consider a DAF. We know from customer feedback that people’s perception of the DAF product enhances dramatically when they experience the range firsthand. ‘Drive it, you’ll love it’ is a frequent response from new DAF owners. This coupled with the support of the extensive extended PACCAR network, the strongest in Australia, and DAF’s reputation for safety, comfort and efficiency, is why DAF is the smart choice.”
“This new website better represents our vision for DAF for the future.”
PACCAR Australia has been selling DAF in Australia since 1998 and in that time has delivered more than 4,000 trucks.